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Don't Hire a Developer Until You Watch This Gemini 3 Demo

Marketing Against the Grain·youtube.com·36 min read·Mar 28

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Gemini 3 has been out for two weeks, making a huge amount of noise.

But just how good is it?

Well, we bring on Logan Kilpatrick, the PM for Google AI Studio, to blow your mind.

Watch Gemini 3 completely replicate one of Google's big products with a single prompt.

We go back and forth in some of the best ways that we're using Gemini 3

and some incredible data visualization ones that I have already been using in my day-to-day work.

I have been blowing people's minds with some of the things that Logan has showed me.

And you have to stay tuned to the end for the Nano Banana Pro use case

that I know you will use every day and really does showcase how incredible of an image model that is.

This has probably been one of my favorite episodes that I've ever done.

It just sparked so many ideas of how we can be using the latest model from Google, Gemini 3.

And if you want to get all of those ideas for free, then stay tuned for Marketing Against the Grain

with Logan Kilpatrick.

Enjoy the episode.

Logan, thank you so much for coming back on the show.

I will say, even though we were fans of Gemini and I use Gemini,

I will be really honest.

I think it was like third in my stack rank of the kind of assistants I used.

It just, that's the way my kind of usage gravitated.

The recent launches have been a total paradigm shift for me.

I think Gemini 3 is my default model.

It's just, Nano Banana was really good.

Nano Banana Pro is next level.

I think it's the best image model.

I think it's a huge feat that you have all achieved.

And for someone like me who is in the weeds working with AI,

it's really exciting to see this kind of like leap in terms of functionality.

So I think for our listeners and watchers on this show,

we're going to go through some Gemini 3 use cases.

If you're not using that model, you should be, we're going to show you why.

But I would love to kick it over to you and say,

what are some of the ways that you're using Gemini 3,

or you've seen folks use Gemini 3 and kind of

anything you can show us live in terms of the capabilities of that model would be amazing.

So we're sort of early stages in making this happen.

But inside of AI Studio, we have this new build tab on the left-hand side,

which allows you to go in and vibe code a bunch of stuff, which is exciting.

So we tried to capture some amount of breadth of the use cases that we've seen be really

successful with 3 Pro.

One of them, obviously, everyone's building landing pages.

It's pretty basic, but you can get some really, really cool and impressive stuff.

Another one is sort of combining the code generation capability with Nano Banana Pro,

which we'll look at later on.

A fun one is games.

Gaming is the largest media category in the entire world.

And as the cost to build even simple games goes down, I do think it actually unlocks

some really interesting opportunities that were priced out of the market historically

because of how expensive it would have been to build a game.

So I think there's something there.

And that's what's really been capturing my imagination as far as what the world will look

in the future as anyone can build games.

So that's a good one.

And then there's just these sort of interesting capabilities of the model,

like SVG generation and voxel art, which I think are, you know, not super widely applicable,

but I think can speak to the creativity of this model.

And then my last favorite example is, I don't know if folks have seen this like ball bouncing

example, but it's like historically had been one, like the canonical examples of like,

are models good enough at doing code?

You'd ask the model to like drop a ball in a sort of rotating pentagon or square and like

see if it worked.

So I took that example and asked the model to make it like 20 times more complicated.

And in a single shot, it was able to do that.

And I think this is this example of like, we all as users of AI have been trained to like,

you know, don't ask for too much, say it in this way, try to make it like very finite

so that the model can easily do this.

And I think 3 Pro was the first model where I was like having to remind myself to be more

ambitious.

And like, that's, I think that was my default state.

But as I sort of have spent so much time using these models, I've like pared down what I've

been asking for slowly over time.

I'll say this 10 times through this conversation, but I think you need to continue to be more

ambitious with what you're asking the model to do.

So that's my sort of like high level comment.

I'll make one more comment, which is as far as like the way that I've been using this new

functionality the most and Gemini 3 the most is actually this like product exploration.

So I'll do this example live and we'll see how good we can make it, but I'm going to

go create my first app.

And this is something that our product team and actually teams across Google search, YouTube,

et cetera, et cetera, are doing this a ton.

What they're doing is they're actually using AI studio to build the prototype of the next

generation of their product.

So I don't know if folks know flow, which is this AI video editing tool that Google has.

This is what I'm using to build a sitcom.

Their team's incredible too.

And like VO, Neto Banana, all that stuff like brings that product to life.

And they've built the sort of like next generation of that product, like completely in AI studio

in the build mode.

And there's, again, there's other teams across Google that are doing this.

So I took a screenshot of this existing UI and I don't know if you have suggestions of

like things that we can do to improve this, but usually I'd be like, Hey, I have some idea

for a feature that I really want clone this UI and then like add these other features.

I'll make this a really simple one, which is clone this UI UI and then add five really

interesting new AI features to it.

That's what I've been messing about with is just give it a, an app and tell it to remix

it with five additional valuable features.

And Gemini three is like kind of one of the first models or maybe not the first, but it

does it consistently where it's really surprising what it does.

Models for a long time, they kind of just did the, I wouldn't say the average, but they

did the best practice.

If that makes sense.

They did the thing you expect that they probably would do.

Whereas Gemini three and I have this fun thing I'm doing with it is like, I have it working

on a strategic problem for me.

And I say to it, like, think outside of the box.

And then I say, go 10 foot further from the box, go 10 foot further from the box.

And I tell it not to be anchored by what it's training said.

And like, you know, only give me brand new ideas that are so outside the box.

People would be shocked if you told them and, uh, it gave me two ideas.

I was like, I would never have come up with them myself.

Never.

Yeah.

This is the magic.

And I, this is the way that I've been the perpetual sort of like prompt that I'm using

these days is like, whatever I want to do.

And then I just say like, add five more features.

I need to start saying like out of the box features or like sort of giving some qualifying

terms.

Cause sometimes if you don't push it in a direction, it'll sort of come up with a bunch of like basic

ideas, which are not always helpful, but I'm like 25% success rate right now with this,

you know, give me five really interesting new AI features.

And it just like continually comes up with really good ones.

So it's building this app right now.

And we'll hopefully be able to see sort of the start screen for AI studio cloned as it

was before, almost exactly.

And then re-imagined with these five next features.

And again, I think like, you know, for folks who are in the marketing world, like there's something

interesting about like, what's the analogy of this in your specific role?

I think what's incredible as well about Gemini 3 is its ability to like one shot things.

And so just for our listeners, when we say one shot thing, you ask it to do something and

it literally does it in one shot.

Like you don't actually have to ask it to make edits or anything like that.

So let me just see if I can show you this.

Supposedly what you're describing is zero shot.

I agree with you.

It should be one shot because it doesn't make any sense.

So all the nerds who are trying to nerdstime me, anytime I say single shot or one shot,

like, okay, well it did this in zero shots.

Cause if it was one shot, supposedly you would have had to provided like a complete

example of this, like basically this was the example you gave it.

And then you asked it to like remake this example or something like that.

That would be one shot.

Well, basically it did this in one go.

And the concept here is, well, if code is cheap and we were having problems as

marketers and keeping people's engagement, then you could turn every Latin

page into an interactive game.

And so here is like a brand who they've created this ebook on like deep work.

How do you focus?

I think that's kind of appropriate because one of the not downsides of AI is like

for someone like me who likes to do a lot of things, it's nearly too.

Democratized enough work and that I can do a lot of stuff.

And so I try to do too much.

And so they're trying to give me an ebook on how to do like deep focus work.

And so what this does, the game is pretty rudimentary, but I'm moving

my little ball about it and I have to, if you see the, you can't really see

these things, but they're like, take a zoom call.

You know, they're all tasks that I would get disrupted by.

And so the thing is you try to keep your ball away for 15 seconds.

And then when you've done that, you can download the ebook.

There's like a, you know, a fun thing for marketers to turn every page into an

interactive game.

You were talking about gaming and I think you can actually do that.

Like you can actually have a landing page, which is like a fun little game.

And at the funnel, if you go through the fun little game, you get your thing,

your prize, and that prize is whatever that company is trying to market to you.

And so that was like one of many things I did.

All right.

If you want to build your own apps with vibe code, we've got you.

We've compiled 10 prompts you can use to turn any business idea into a

working app in just a few hours.

This builds real lead generation tools that actually convert scan the QR code

or click the link in the description.

Now, uh, let's get back to the show.

First of all, it took me a small amount of time, like one prompt for Gemini to

come up with three good ideas.

And you know how I came up with the ideas.

It came up with ideas based upon your most interesting ideas that you've shared on

YouTube shows.

And so the other thing I would just tell the audience is the integration with

YouTube to me is one of the most impactful things you have now as a

marketeer, the Gemini integration to YouTube is amazing.

And so it was able to go through and show me your top rated shows on YouTube.

So I said, these are the shows you are on and got most engagement.

And then it extracted some of the ideas you showed.

And there was a podcast where you actually showed an interactive game.

And then I said, apply Logan's best ideas to marketeers.

And then it said, Hey, you could turn landing pages into interactive games.

And then, and all I said was show me, and then I did this and I was like,

that's 10 minutes of work.

It took me 10 minutes.

It's insane.

Yeah.

There's something interesting too, about like the value of this is literally right now.

If you're like doing this type of marketing work and you're like trying to

find, like, how do you drive conversion?

Or like, how do you sort of, um, get people in an interesting way that they

haven't seen before?

Like this is unique, like no one else is doing this right now.

I've seen zero of this so far.

So I actually really liked this idea as like a 20, 26 holiday campaign.

The other thing I just want to quickly show.

And then I want to just cut back to your UI remix that you're doing is just

following along that a little app I built.

I know this is a kind of more basic thing that the Gemini three can do, which is

like the, the landing page, but I just, again, wouldn't undersell how great

this is for marketeers.

Look how quickly I can basically build a business as well, by the way, right?

Like I have an idea, which is this interactive landing page.

It's a basically interactive game.

And I said to it, can, okay, like here's some details about a theoretical

company, uh, can you set up a landing page so I can start to sell this product?

The landing page is amazing.

The copy is really good.

I didn't give it really any information on the copy, the structure, but look

what it did down here.

I didn't ask for this.

It actually added like a little interactive game that's pretty basic.

I can make it do something better.

But again, I just found the actual page and the details so good.

So if you're a marketeer, you used to brief your design team on a landing page.

You used to like brief them in language, right?

You used to say, here's a Jira ticket.

Here's some stuff I need.

Every marketeer should be using Gemini 3 to like do a landing page and then they can just

easily send it to their designers and like, here's exactly what I want.

Right?

So that language barrier that I think used to exist between teams and engineers and designers

just doesn't exist anymore because you can prototype with these tools to actually show what you want.

And I think in companies, traditionally, the amount of cycles you spend, because what's in your head is not what comes out the other end from the designers and engineers, none of that should ever happen anymore.

None of it.

And I just think the ability to code these landing pages is like incredible.

Like it really is incredible how good it is.

I think what you just described is so profound, and this is the shift that's happening because of AI and like marketing is a great example of this.

The bit is basically the same, which is like historically product managers would describe the product that they wanted in some like lossy way.

And then you'd have a designer try to bring that to life and then the engineers would try to maybe bring that to life.

Now it's just you actually build the product.

I mean, it's not the production ready version that's hooked up to all your infrastructure, but it's the product that you actually want to see.

It's like AI has moved us from English language to visual language, and that you can be much more visual in how you speak to people.

This was just the one shot example of this, and it like redesigned and added a bunch of suggestions.

I'm curious what they are.

I could click around.

I wonder what happens.

Oh, interesting.

Oh, you can create conversational voice apps.

Hey, how's it going?

Actually, I don't even know if it's picking up my mic.

Let's see.

And this is a great example.

This is the beauty of vibe coding.

And all I have to do now is say, hey, the live voice part.

Didn't work.

Please fix.

Thank you.

This is in the demo.

It built that you're asking this question.

Let's see if we can make it.

I'm curious if this actually works.

Oh, my God.

This is a cute dog built whole new functionality.

And we'll see.

It's supposed to have added a bunch of new AI features and it looks like it just took like it added nano banana and it added this live API experience.

But I actually think these experiences are so representative of like where the state of vibe coding is.

And like, I always have coding.

Yeah.

I love to keep stuff like this in because I think it just like makes you realize like you probably will ask for something and then like you kind of won't know if it's working and you'll have to test it out and see.

But I think the thing that makes this so powerful is that the next step is just like, hey, this thing doesn't work.

I want it to work.

Fix it.

And then it goes and fixes it, which is the exciting part.

Just to be clear for people watching pre-built AI studio, it added some features.

I know from building apps with Google build over the last week, you probably can fix those things within a couple of minutes, but I don't think we should get away from the fact that you asked it to rebuild an image of an incredible app, which is AI studio.

And it just built it all.

I think that's, I think that's pretty, I think that's pretty insane.

This is how I do things with flow.

So I'm building videos in flow via VO3.

The big unlock for me was actually I used to go text to video and now I go like text image to video.

So I go text to nano banana, nano banana to VO.

And so this here would be pretty cool app actually just dropping in the images and you can just like automate them or animate them through VO3.

That's a pretty cool feature.

Yeah.

And we have one other thing which has been super helpful, which is this annotate app feature.

So you can go in and do things like this text is a bit meh.

Make it better.

I didn't know you could do this.

Yeah.

It's awesome.

And then you just add this then add to chat and then you can, we're working on this right now to be able to like queue up messages while something else is going.

So it will let me run this cause I'm fixing the live API integration, but, and then it literally has the screenshot and all the details and it can just kick this off.

So it makes this like visual editing process actually really fast, which is a ton of fun.

That is so cool.

Yeah.

One other thing, your, your landing page example.

I just want to show a couple of these, like that blow my mind of how good some of the examples are.

So this is like following my cursor right now.

Um, and as I scroll through, like, again, this was a one shot landing page that somebody on our team made, but like a very interactive experience.

It is kind of heavy weight.

Like it's not, it's not easy to make this happen, but just like so much subtle, like as you hover over it, the word view shows up on these things.

So like so much interesting detail of putting this landing page together and like.

So cool.

Yeah.

So cool.

Like it's literally.

This is like a prompt away from, from anyone, uh, which I think is the really, really exciting part.

Yeah.

And everything can be different, right?

Like for a long time now, the web is like you, you go.

You feel like you've done a really good job of purchasing your outfit and you turn up and everyone's in the same outfit or different versions of the same outfit.

Right?

Like that is the internet because it's all been templatized.

And I think AI now allows you to really be creative and you can rethink the webpage.

Right?

I think how software is going to be rethought completely in terms of how we use it.

But actually you can really rethink even web pages and have these fun little things like an idea for you all.

And I won't give the exact name because you'll be able to find them.

But there's like these huge sites that get a ton of traffic online and they are, you know, you kind of template galleries, right?

They have a ton of like templatized assets that the entire web uses.

And like, I feel like Google should just like own some of those.

And then when you're going to like pick your template land page, you can choose that or you can just build it via prompt with Google Gemini.

That's a great way to start to onboard people onto just building all those things uniquely instead of using the template through Gemini.

Right?

You own those, you own kind of the places that people are going to do that today, because I just don't think there's a world where you should have to use the same template as everyone else when you can kind of build something from scratch and really make it much more unique and creative.

I agree.

And I actually, as somebody who is traditionally trained as a software engineer and has actually gone and like bought a bunch of those templates before for like random websites, ideas that I was working on myself.

Actually, a lot of them are like exceptionally complicated.

Like you get this thing and like, it's actually not easy to just, even as an engineer, to just like take it, rip out a bunch of things.

It's like hours and hours to replace all the assets and change the text and make the colors customized.

And like, if you really want it to be your own, it's a lot of work.

And I'm doing this example right now.

And I took the existing landing page and I said, change the color palette to match HubSpot's design.

And we'll see if it gets the details right on this, which it probably won't.

But like literally it's just a prompt now to sort of customize this and you can sort of change all the detail and make it your own.

And I feel probably for me, it was like a hundred X faster to do this than it was to like buy one of the existing templates and refactor it.

I also, from a computer science background, I was a software engineer, not a very good one.

It's kind of why I'm in marketing and being honest.

But, but now I'm a, I'm a great one.

Right.

Because I was always pretty good on creativity and ideas and like understanding how to build things, but I couldn't build them.

Yeah.

And I actually have so many different experiences of actually what you described, like building websites, trying to get templates and just trying to customize the template and not doing a very good job.

Whereas now I can't even really put into words how different it is.

Like the fact that that landing page I showed and the one you showed, I would think it would have taken a month, like of trying to customize a template.

And I don't think I could have done half this.

I could never have done like half the stuff that the template is even doing.

So just the, the power you have in your hands with these models, I think the general world has not appreciated just like how much of an unlock it is for ideas.

Like it's a, Kip always says it's a bazooka for the creative mind.

And I think that's one of the best descriptions for, for AI.

I love that.

Yeah.

I also think it's, it's special too, that these role profiles are sort of evolving in such an interesting way.

Like now the marketer is the developer is the designer.

Yeah.

And if you have the interests, like you can flex across so many different things, which I think historically the sort of mandate was the way that you would create value in the world was by like deeply specializing in some specific area.

And now it's like, take that expertise that you have and sort of apply it across the spectrum.

Um, which is really, really exciting.

And yeah, I enjoy it because I, I want to build cool stuff.

It's done it, is it?

Oh, it has actually, yeah.

Does this look like the HubSpot?

Yeah, it does.

Yeah.

It's got our little orange and everything.

And the fact that you didn't upload a style guide, you just said it just took that from the web.

Right.

Yeah.

I mean, in this context, I think it probably just like kind of HubSpot's in pre-training.

So it probably knows like HubSpot's orange and stuff like that versus you would in some cases right now, if you're like random business, you want to ground this and like providing some assets of like, here's what our style guide looks like.

But yeah, it looks good.

I like actually like this design more.

Yeah.

I like the kind of, uh, font effects that it's had and things like that.

The other one, I just want to quickly show for, people watching to show the power of this is the ability to do things like in the canvas.

And so if you are a worker today and I'm going to focus on marketers, but this is agnostic of marketers, you can build everything you want as an internal app via Google in canvas.

If you want, you don't even have to build it as an app.

So what do I mean by that?

Right.

So today you have to like use whatever kind of software your company is using.

And I think what's going to happen actually is people have had to kind of use things in the same way as everyone else, because you have to have software that has like one to many users.

But everyone actually has quirks and nuances and would like to use things in special ways.

And now those folks can kind of just build things internally.

They are the only ones using them.

Right.

And so I'll give you a couple of quick examples that I've shown in Gemini three in canvas.

And so canvas is basically, you can switch it on as a tool and it builds these kinds of interactive things for you.

And so this one is a really simplistic one where I give Gemini three, some, no, this is synthetic data, but basically it's like synthetic data.

That would be basically be your sales calls.

It created like fake sales calls, support conversations, like internal information you would have about your buyer.

And then really how you do great marketing and really being a great business is really tailoring everything to who your ideal customer profile is.

But that ideal customer profile is usually like somewhere in a deck, right.

And never gets updated and kind of gets forgotten about because it's like hidden away.

And so I had Gemini three create an interactive, like customer profile, a little interactive app.

And so it actually did a pretty good job.

These are not specifically HubSpot, but it obviously used some inspiration from us.

It's based on synthetic data, but basically what this has is it has like four customer profiles that we were targeting has a scrappy scaler.

It gives you the employee size, gives you the ecosystem switcher, the overwhelmed solopreneur and the enterprise power user.

So like these are theoretical customers that someone is targeting.

And then it basically tells me what is their primary risk, right?

The scrappy scaler is a high price and sensitivity based upon all the conversations we've captured on that person, all the support conversations.

It tells me a little bit about them, their key motivations, their key pain points.

I love this.

It builds out the customer journey map.

So when they're trying to buy our product, what are they trying to figure out at each stage of that journey?

Because then I can optimize it for those folks.

And then it has like voice of the customer.

So it actually pulls out real quotes from that synthetic data.

I give it, and then I can switch to like the overwhelmed solopreneur and it changes it down here.

And so I get like a different set of motivations, pain points, primary risk.

I get a different customer journey.

I extract those from the voice of the customer and a little bit of a strategic opportunity, but here's like the value, right?

So I can just create this.

I can share this with the rest of the org.

But anytime I get new information, I can just upload it here and say, upload the personas.

And so they're always in sync with my latest internal information.

And now the entire company can just see it in a really visual way and make sure they understand who we're marketing to.

Now, what I actually do is I basically ask it to export this into a two pager.

And then anytime I'm using AI, I upload it as a doc and say, tailor this thing to this two pager.

So you make sure that all of the output is tailored.

But prior to AI and prior to like Gemini and Canvas being able to do this, this was just like hidden away in decks, right?

Like this was not possible.

There's no software that does this.

Yeah, it is.

It is super cool.

And I think the magic is we were looking at ASU before and now you're showing the Gemini app canvas.

The magic for the Gemini app canvas is it's like so accessible to so many people.

Like Gemini app has like 650 million users or something like that.

And you can just go in and be like, make me this thing.

And it does like a pretty, pretty solid job at bringing that thing to life.

There's another angle of this too, which is, and I think this is actually doing a good job of this, which is this like data visualization.

Our growth woman who does our growth marketing usually sends out these like historically had been like pretty boring, basically like CSV data outputs of like the results of our emails.

And she started vibe coding this experience now where she can actually just drop in the CSV and it'll like populate this like world visualization.

Over time of like the emails being sent kind of like Shopify does for their black Friday where they're like showing the like pings all over the world for email.

Like literally in a single prompt was able to do that now.

And then it just like, it also updates based like if there's some like random new fields or whatever, it just like redynamically takes in the input based on what it is.

I can just upload the CSV and then I can unplot the email performance in a globe.

Over time, over time too is interesting.

Yeah.

It's so cool.

So this is the other use case that if you're going to just do a couple of things from the show, being able to just upload data and visualize it in any way you want is just, again, an incredible superpower.

So what this here is doing again, based upon synthetic data, it's just taking a businesses marketing campaigns from a quarter and uploading them and then showing you a bunch of things like their spend, the total revenue, your blend.

Like, I just cannot overemphasize how incredible being able to customize this stuff is for a marketeer.

Your blended CAC, your total conversions, but look what it's doing here.

So what I asked it to do is like every quarter, what a marketer will do is they'll say, okay, well, I have a quarterly budget.

I need to assess what's going well, what's not going well, and where should I redistribute capital?

And this is doing it for me.

So it basically says, okay, here's how we're going to redistribute capital in the upcoming quarter based upon what is the best return on investment.

So it looks at the LTV to CAC per channel, and then it says, okay, like increase enterprise search, increase mid market search, and then decrease these things.

And then it gives me what's working, it gives me the kind of patterns and recollection, and then it gives me a segment kind of breakdown for Q3.

And again, this is all just from a CSV upload.

And it's incredible, but the fact that can really make strategic recommendations now, which is kind of like scary in some ways, but like, you can move very fast if you kind of unlock this for your team.

Yeah.

I'll show one other really, really similar example to this, but it sort of has like one interesting flavor of difference, which is like this data visualization, I think is one of the most impactful things.

Like instead of making a, you know, chart in a slideshow, like a slide deck to like present to other people.

This was an example of, I took the Gemini three eval result page, which was like not interesting to look at and was like actually really ugly, unfortunately.

And I asked Gemini three to actually turn this into an interactive visualization.

And the fun thing is like, I can actually answer questions now, different questions in real time.

And I think that's the way I'm going to go to these reviews inside of Google and people are like, oh, you know, it's great.

We have these different models, but like actually what I really care about as a leader is I just want to see Gemini three versus 2.5 pro.

And you can now sort of do that in real time and see all the differences.

You can actually like change, like, hey, as we toggle some of these knobs, how does this impact what model shows up first?

There's like a chat bot at the end to ask questions about the raw data itself.

So, so, so interesting and powerful to like see data brought to life in really, really different and new ways.

And like, again, this was not some like sophisticated prompt.

This was, I literally took a picture of a table of data and said, turn this into an interactive visualization so that I can answer questions more deeply about this data that I'm looking at.

And it just works, which is crazy.

So I think there was historically this narrative of like, you had to be sort of like a prompt wizard in order to sort of get the most out of the models today, just ask what you want the model to do in plain English.

And like, it should be able to do it, which is really cool.

I'm glad you touched on that.

I actually just want to make sure people listen and really understand that point.

There was a time where I felt my ability to prompt and I'm not like in any way, like you're a prompt engineers or anything like that.

But for somebody who works in go to market and is working with AI, I felt I had like some leverage because I really was in the weeds learning how to prompt, learning how to craft prompts.

And for a long time, all I did was share prompts on the show and people just wanted prompts for me.

And now I just think I don't know that I do anymore because I just asked Gemini three to like either craft a prompt or just do something.

And it just does it, it just interprets what I want so much better.

You see that that's a notable change in Gemini three.

A hundred percent.

Yeah. Yeah.

And there is like the frontier of where, you know, having a really differentiated perspective on prompting, I think still exists.

But I think with every model that comes out, the smarter the models are, the more intuitive they are.

It's sort of like flexes in a different way.

So I think people are now like figuring out like where is the alpha as far as, you know, what you can tell the model that will get it to do things.

I think one of the pieces of alpha is what we talked about before that I promised I would keep reiterating, which is ask the model to do more.

The model is like basically pent up with all of this creative capability.

It just needs you to like tell it to go and do stuff and like do more than you would have expected to historically have done.

So I think that's actually the most alpha right now is just like ask for more stuff and you'll get more.

And like, even if, you know, 40% of it is garbage, like the 60% of like net new incremental stuff that you wouldn't have thought about can oftentimes be really helpful.

Yeah.

It comes back to the curious mind.

Could we end Logan on anything you could just show?

I like Nana banana pro is just, I don't want to be one of those, you know, influencers insane, mind blowing, blah, blah, blah, like get the YouTube clicks.

But it is insane and it is mind blowing.

And I just, could you just maybe end on showing a little bit about that with that model of that app?

Yeah, let's do this.

So again, we're in AI studio.

There's a couple of things at a high level to think about for nano banana.

So one of them is this is the first time that we've been able to sort of combine grounded world knowledge with an image model together, which I think unlocks a bunch of really interesting stuff.

So that's what we're going to look at here, which is basically Google search plus the power of generating images.

And I'm going to say, show me the bull thesis for why in-person home marketing is a good idea for HubSpot.

I'll just pick on HubSpot and we'll kick this off.

And what it's going to do is generate a diagram and an infographic pulling in real world knowledge using Google search about HubSpot, about sort of like business trends, all this stuff.

Again, this is a vibe coded app that we're looking at here in AI studio.

You could fork this and build your own version out if you want, or just use it out of the box.

And then it's going to take all that information and synthesize it into nano banana.

And again, the cool thing is we'll see the fidelity of text generation, which is one of the big leaps for this model is not only its world knowledge and its understanding and its ability to access tools and reason, but actually also like rendering text coherently.

It's incredible.

Yeah.

It's so difficult in this model, this model crushes it.

So I'm excited to see this example.

Um, and I love this UI as a, uh, sort of a gimmicky UI.

Yeah.

So the first of all, this app is awesome.

I'm using nano banana at the moment to create characters that I'm doing in a sitcom that I'm using VO3 to create.

And it's like, I, I, I assume like every filmmaker is going to be using this model because it's character definition, it's ability to create scenes.

The other thing you can do is like, you can mix and match images.

So I created like two characters, I created neutral backgrounds, and then I created a scene, a set in, and you can like ask it to combine those reference images into another new image.

And so it also feels like a, just a huge step up in terms of capabilities.

Do you see nano banana pro becoming much more intertwined into like filmmaking things like that because of just how good that is?

Like how much it can actually accelerate the process of doing things like that?

Yeah, it is a good question.

You see this for filmmakers on sort of both ends of the spectrum.

I think on one hand, they're sort of like, what does this enable for like existing professionals?

And I do think like giving them sort of scaffolding to bring their ideas to life in ways that were expensive before I think is super exciting.

And then feeding that to VO is a flow that I think we're seeing a lot of success with.

I think the magic and the thing that gets me most excited as sort of not a professional in that field is like raising the floor for everyone to be able to create stuff.

And I think there's, you know, there's a similar story actually with like YouTube as an example and how YouTube enabled everyone to sort of become a creative storyteller.

All the sort of generational talents that has been discovered and created through that.

I think we're going to see that potentially with filmmaking and sort of some of these other categories like coding, etc.

Just because the AI capability keeps leveling everyone up and making it so that this stuff is possible, which is so exciting.

I was never really a gamer.

I think I could be a gamer in another life because I just have a, I have a personality that gets like really obsessed by things.

But I think this is my version of gaming.

I was up last night and I was like, I go on like Nana banana to VO3, Nana banana.

And it's like doing something.

I can't explain it.

It's like, I could never even imagine creating like video, creating a little show that I can show my friends or creating like a world-class ad, right?

Like being able to just like create a video ad.

And so it's kind of like addictive because it allows people to do things that, as you said, level up things that you would never have been able to do in the past or I had even thought of.

I never thought that I would be able to create video in that way.

Yeah, a hundred percent.

I'm trying to get an example that's actually working.

It's just taking a long ass time to do this research, which this better be the most impressive research ever, because all of a sudden, as soon as I said that it started working as soon as I threatened verbally that I was going to, you know, go report this.

It is done now, which I didn't even do anything that impressive, which is interesting that it took so long.

Show me the bull thesis for why in-person home marketing is a good idea for HubSpot.

Let's see the field in-person data capture, the bridge, automated nurturing sequence, the offense.

I'm unimpressed.

I'll ask the model in a more generic way, but I'd love to see your use case.

Yeah.

I see if I can do this one here.

All right.

So this may or may not work.

And so basically what I did was I had a Gemini three critique the above the fold of our homepage and then basically give a bunch of feedback.

And so what I was going to try to do is see if none of banana can actually apply that to our homepage.

And so again, in this way, what a marketer would have to do in the past is like get designers to do iterations and see how it looked and things like that.

Whereas now I think nano banana can actually just apply those changes to the model.

And so if you're a marketer, you can create like many variations of a page and start to get feedback pretty rapidly without the need of a designer.

I will say that I did not make it easy.

I give it a pretty large amount of changes to make.

So you can see here a lot of critiques of that page.

I asked it basically to make it more appealing to sales because at the moment it's a little generic.

And so look at this.

So it actually does recraft the above.

So like basically I give it a persona, a sales leader, and it recrafted it pretty well actually for the sales leader, the sales engine built for scaling teams, move beyond spreadsheets and rigid enterprise tools, get the visibility of VPNs and usability of reps for love.

It's pretty good.

The ability to just quickly remix images is really interesting.

Like you can critique things and remix.

And again, I will say that I didn't even remix this.

I didn't even ask it to make these changes just to make sure people understand.

I give it an image and it critiqued the image itself and then applied the changes through nano banana.

I love it.

I think it opens up this idea of like image space being something that anyone can manipulate.

And I think historically you'd have to sort of, you'd have to be a designer or like have one of these professional tools in order to have image space.

Right.

To be where you iterate.

So now it's like tech space, code space, and like pixel space are these like three degrees of modality and freedom that you have.

I just to finish, close the loop on this example.

I just took this and sent it raw to the model.

I actually don't know what was happening in that app.

The UI was cool, but I'll have to be what the system prompt is.

And I said, make me an infographic for why out of home ads are good for HubSpot.

I turned on grounding with Google search.

I pop this open and this is exactly what I want, which is like really dense, rich text sort of telling this product story.

This is almost a little like too much text.

So I think I could do the iteration to sort of pair it back, add more data, maybe for like different markets, like targeting different segments and stuff like that.

But I think this gets to the point of like, what is powerful literally with a single prompt, you can just ask for the information in an infographic or some other format.

And the model does a really, really good job of like pulling in that information.

Yeah.

This is all text within an image.

Right.

Six months ago, this would all have been wrong.

Like the change here, it should not be understated how incredible this is.

Yeah.

And it's like pixel perfect.

There are mistakes every once in a while for sure, just cause that's how the technology works, but it does a really good job in general of like not making weird errors.

So it is like almost production ready, just out of the box, which is cool.

So cool.

Yeah.

Well then I would probably end up keeping you on the show for hours and hours and hours.

So I better let you go.

Cause you've been really gracious with your time.

Again, huge congrats to you.

Huge congrats to the team at Google.

This is an incredible set of tools for everyone who is listening and been working and trying to integrate into how we actually do work.

And I think we've given a ton of cool use cases that you can go and start using straight after you listen to this show.

Yeah.

This is a ton of fun.

My sort of quick ask is as folks build with Gemini, if you have feedback or things you need or like whatever it is,

like we want to make this model sort of like the most usable model in the world for folks across every discipline.

So please send us feedback.

My emails online.

I'm all over the internet.

The comment section of this episode, like send us the feedback.

We want to make the product better.

We want to make the models better.

And this was a ton of fun.

Thanks for spending time jamming and hopefully folks had some good ideas for this stuff.

Cool.

Thanks everyone.

Go on.

This data is wrong every freaking time.

Have you heard of HubSpot?

HubSpot is a CRM platform where everything is fully integrated.

Whoa.

I can see the client's whole history, calls, support tickets, emails.

And here's a task from three days ago.

I totally missed.

HubSpot.

Grow better.

Labeled Taiwan.

Sow productions.

closed The studento bend in the chair.

If you kept the quote,

more than what we did to go back.

Amazing.

To get indeed without asking.

A good way.

The thing's done is a game.

The way you decide to run a big thing.

Is that something that built me to do more readily at the movement?

The hip laz miraculous.

Clutch features.

The lives themselves.

But I don't think anybody can do this for a long time.

Sometimes my ownylum stuff.

It's a ripe working changer when you make your state a singlewoman.

It's an miracle.

So the actual army is,

The best message has to do more turns.

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